Is Keyword Obsession Ruining Your SEO Strategy?
Unless you’ve been living under a rock for the last ten years, you probably know that the foundation of any Search Engine Optimization plan involves choosing the right keywords. Keywords are critical...
View ArticleSEO Basics for YouTube Videos
People are often surprised to learn that YouTube is the second largest search engine in the world. We typically think of it as a place to watch cats doing adorable things or people doing incredibly...
View ArticleWhat are Google Apps for Business?
Developed in 2005, Google Apps for Business was created for small to medium sized businesses. Similar to Office 365, Google Apps allows your business to utilize Google’s web-based email (Gmail),...
View ArticleB2B Online Video: Do Decision Makers Care About Video Marketing?
As mobile and online search continue to grow at exponential levels, much has been written and studied on how to market to consumers through video. Less has been discussed about the value of B2B online...
View ArticleHow Not to Produce a Video Resume
A video resume is a great way to help you stand out from the crowd when you’re looking for a job. And in the current job market, any edge you can get over the competition is critical. Many job-seekers...
View ArticleHow To Use Firebug for WordPress To Design a Better Website (Even if You...
Firebug is a browser add-on developed by Mozilla as a tool for web developers. Its original purpose was to help developers inspect the elements of their website in order to debug quickly and...
View ArticleSeven Tips for Producing a Video for Your Business
When you choose to produce a video for your business, you are choosing to make an investment of your time and your money. Every business, regardless of size can benefit from producing a video or video...
View ArticleShortform Video Marketing: Instagram Vs. Vine
Instagram sent the social media world abuzz when it launched video sharing in late June. Positioned as a rival to Twitter’s Vine service, Instagram gave every user instant access to create and share 15...
View ArticleYouTube vs. Vimeo: Which is a Better Video Marketing Platform?
The debate about the “best” platform to launch video for business has been raging for years. It can be a tough landscape to navigate, especially if your business is new to video marketing. Last week we...
View ArticleHow to Create Professionally Branded Email Accounts with Google Apps for...
Choosing an email system for your business is no easy task. Back in the “old days,” most businesses simply opted to go with Microsoft Outlook for Enterprise. A few places were partial to Lotus...
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